Skip to main content

Busting into the Market

Televisionphoto © 2006 *USB* | more info (via: Wylio)
Revisiting a story I talked about in October:  the HASBRO "takeover" of the Discovery Kids network and turning it into "The Hub."

This unique relationship has apparently score some wins. In some weeks, it is beating its immediate competition with some interesting programming. Most of it is designed to appeal to kids and their 30-40 year old parents (like me).

It is also reaching out to bring different programming from around the world.

On it's face, the deal to shift might seem foolhardy considering the crowded marketplace of children's programming: Nick, Disney, and others already fight over the market.

But a unique proposition and stand out delivery are seeming to win out.

How can you address your competitors?
Related articles
Labels:

Popular posts from this blog

Check out my appearance on the The Toddcast Podcast

Click and watch the podcast recording of my appearance on the Toddcast Podcast  Such a fun time! 
Read more

A #New365

Well, I was sort of looking for my NEW 365daysofHappyforTodd. I found it. Today, starts a new clock towards towards the end of another year. A New Year. I'll be kind, but for those that know- please help me celebrate.  I could get all #cliche and talk about #newme #startingover #yadayadayada But, I don't want to. I just want to commemorate. Not a lot of people looked or cared about #365DaysofHappyforTodd That's okay. I was doing it for me.  I would like your best "getting through" song though- that would be cool!  Just like this #NewTodd sounds lame right? 
Read more

New Life

  It's weird, sad and slightly freeing. I've been headed towards a completely different life for a lot longer than I even knew. It took me a while to catch up to realize it was happening.  Thankfully, I was cognizant enough to see it finally and mostly ready for it. It's amazing when you have the rug completely pulled out from underneath you. The adjustments are jarring.  I made mistakes, but like most I learned from them, adapted, and tried my best to do better. The reason you see that truck next to a storage place? That's the sum of my life right now.  Never take for granted that you will work hard for something or someone, and it will end up meaning very little. You are guaranteed nothing, owed nothing, promised nothing. Anything and everything can be taken away in a heartbeat.  I wrote this to my kids a while back: I tried to be the best father I could be based on what I knew when I knew it and how I could. One of the lessons for your life needs to be: you n...
Read more